website design and development c ompany in london

2022.03.25

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london(website design and development c ompany in london)

website design and development c ompany in london

当今出国留学的year轻设计师中,有很大一部分是回国后继续接国外项目,而另一部分则可能留在当地创建事业。在伦敦,有一家成立十year的设计studioTwelve,That创始人便是两位曾经一同在伦敦求学的中国人——史源andRex Chen。这家以伦敦为总部并在Shanghai设有分部的studio,同时为英国and中国的文化and商业客户提供服务,十年下来,他们在flatandnumber设计领域积累了深厚的实践和思考。

主理平面设计的史源先后毕业于University of Portsmouth和圣马丁艺术学院的平面设计系,学习期间还积累了许多本地的实习和工作经验;负责数字设计的Rex则毕业于伦敦政治经济学院经济学系,毕业后决定重新从事设计工作时,恰好遇到刚读完研究生、曾在多个小型项目中合作过多年的史源。于是在2010年,他们一起在伦敦创办了Twelve工作室。

(website design and development c ompany in london)website design and development c ompany in london

Twelve 工作室

website design and development c ompany in london

but,在这些经历背后,首先吸引大家目光的还是Twelve工作室的作品。工作室的项目中,website设计和开发占据很重要的一部分。For many years,他们深耕于此领域,为艺术、商业和公共领域的复杂问题开发可视化和交互式的解决方法。从复古风格的艺术品交易gallerywebsite,到为创意餐饮店打造的像素画website,亦或是以文献和展示功能为侧重的文化机构网页,都让人很难不注意到这家工作室在网页设计领域的巧思和功力。

website design and development c ompany in london(website design and development c ompany in london)Tabula Rasa Vista website

两位创始人的综合学科背景,让他们的设计方法论更多着重于对文化、社会和技术问题的认识和分析,致力于进行基于社会和研究的平面设计。与他们合作的客户有一半是建筑师、artist、设计师和文化艺术机构,另一半则是一些具备创新意识的品牌或是商业公司。in recent years,他们也逐步接触到国内竞争更强的市场,试图在更多商业项目中融入对社会文化的敏感观察和理解。

website design and development c ompany in london

BAO London website

Twelve团队的数字设计和开发背景如何影响了他们在文化和商业项目中的设计实践?在英国和中国的工作经历又有何不同的挑战和体验?本期圆周一度对话Twelve主理人Rex Chen,与他聊聊工作室的工作方法,以及在数字设计和公共领域项目方面的心得。

website design and development c ompany in london

Design360°:

(website design and development c ompany in london)可以详细介绍一下Twelvespecialty、团队构成及分工、以及对应的工作方法吗?

(website design and development c ompany in london)Twelve:

Twelve工作室主要由史源负责平面设计,Rex 负责数字设计,并由2018加入的上海设计师Leal Bao负责中国的项目。also,工作室还聘有多位设计师和数字开发人员。目前设计的类型基本是50/50so的比例:商业与公共领域各占一半,印刷与数字项目各占一半,合作性项目与独立平面设计项目各占一半

和大部分设计工作室不同,US并没有广告行销的背景以及思维,更认同设计本身就是一门学科以及实践。所以我们没有做什么单封面设计之类的广告为主的项目,工作范畴更多是视觉识别、Branding、Publication、空间环境和数字体验等方面。

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

「潜在故土」展览视觉,上海UNArt art Center,2019

Design360°:

新媒体的发展日新月异,可以谈谈在数字设计或开发的背景如何影响了你们在设计上的工作方法和实践方向吗?为何一直在网页设计领域耕耘?

(website design and development c ompany in london)Twelve:

我们从工作室成立之初就开始数字设计和开发,这一背景让我们和传统的平面设计工作室很不同。数字设计成为我们One总会考虑和使用的工作媒介。每一个项目我们都可探索一个网页、一个APP、一块屏幕是否可以为这个项目增添一层新的有意义的维度,并且可以随时展开尝试。on the other hand,数字语言也源源不断地提供了新的模式和概念,供我们对总体的设计思维进行参考。无论是电脑和互联网的beautiful学语言、interactive mode,or是互联网对信息、people、权力关系的认知,都能为我们平时的研究和设计提供灵感。

在这些媒介中,website是能够传递信息的最实用的方式之一,特别是在文化项目领域,我们的每个项目都有自己的独特性,for example艺术机构需要记录艺术家驻留、地方政府需要数字地图和手机导览展示“文化足迹”、建筑论坛需要记载采访视频和播客等等。这些独特的需要并不能在现有的平台呈现,更需要专门的设计。特别是今年全球的疫情下,客户更意识到数字化应用的重要性。

我们其实觉得网站设计和展览设计有类似的工作办法,一个是使用空间在叙述内容,另外一个使用时间轴滚动来呈现。特别是最近的几个项目都是在线艺术展览,这个体现的更明显。

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

Tabula Rasa Vista 网站,Tasula Rasa画廊,2020

(website design and development c ompany in london)Design360°:

可以具体介绍一下你们为BAO London和XU这两个在伦敦的中式餐饮品牌打造的趣味网站和品牌项目吗?具体的构思和设计过程是怎样的?(*编者注:BAO和XU是一家以亚洲为灵感的餐厅,引领着伦敦美食创新的潮流。)

Twelve:

(website design and development c ompany in london)BAO和XU是姐妹品牌,它们的创始人本身就毕业于皇家艺术学院,本身已经具有很高的设计敏感度和视野,因此项目的设计过程也比较特殊。好在我们一直和他们最初在东伦敦Netil集市摆摊开始,就一路合作过来。多年下来发展出了一个双方都认可的合作办法,可以将我们在数字领域的想法和经验,注入到他们在品牌和风格方面的视野中。In the design process,我们会参考客户提出的最初品牌意向和视觉方案,进行数字化的解读和拓展,Incorporate concepts and elements as we see fit,Take their brand to the next level digitally。

(website design and development c ompany in london)比如,在BAOduring the design of a website,we propose amake restaurant website“gamification”和“interesting”the concept of,Then on the one handOur website design and structure will follow this concept,Don't follow the customer's brand norms too much,Try to explore the limits of the concept,The client will also ask the illustrator to draw additional illustrations and copy to complement the concept。This concept and illustration element was later extended to the client's in-house designed menus、packaging and other applications。这样数字、平面、The concept and design elements of the three aspects of the entity will affect each other and penetrate,Overall, the result is a multi-faceted organic brand。

website design and development c ompany in london

website design and development c ompany in london(website design and development c ompany in london)

website design and development c ompany in london(website design and development c ompany in london)BAO 网站, BAO,2016–2020

(website design and development c ompany in london)

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london(website design and development c ompany in london)XU 网站,XU,2016–2020

Design360°:

The studio was also established10年,Can you talk more about your thoughts and experiences in the digital field?? Your current thoughts on digital design、How are perceptions and perceptions different from ten years ago?

Twelve:

Early digital design is more interesting。in the early days of the internet,even ten years ago,People on Decentralized Power Structures、An absolutely democratized approach to organizing the Internet,and attempts to interpret information through graphics and text,And a certain idealization and naivety,Can accept the influence and various explorations of interdisciplinary disciplines,Interesting cases can arise in both the art world and academia。

However,Today's business internet is mature and saturated,and suppresses all other internet possibilities,People are well aware of the popular communication methods and aesthetic business rules on the Internet,Both designers and clients are starting to work by following this rule。So,The commercial value of the Internet is also increasing,Doing Bold Trials and Experimenting Online Becomes a Hard Process。Our work is also forced to evolve from some of the more ambitious、structurally、Innovation in production methods,narrowed down to some designs、interactively、Aesthetically optimized。

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london(website design and development c ompany in london)

website design and development c ompany in london

website design and development c ompany in london

vPPR Architects Graphic Vision and Website

Design360°:

How did you build a solid foundation for cultural and artistic customer cooperation in the UK??And how to establish contact with Chinese customers?

Twelve:

In recent years, most of the studio's projects have shifted to the public realm.,such as art and history exhibition design、Visual image of public museum、local government cultural projects、Community Cultural Organization Activities, etc.。我们Cultural projects in the UK are basically centered on the public realm,Commercial and cultural institutions are also an extension of this:For example, a commercial gallery client came to us after seeing an exhibition we designed in a museum;This type of project is designed to pay more attention to the understanding and interpretation of the content,Either positive or negative。The purpose is not to do more than one project“美”或者“cool”,Rather, it pays more attention to whether this expression“suitable”。

In recent years,Our projects in China are gradually unfolding,Mainly through a few London-based artists and galleries at first,Cooperation with art and cultural institutions in Beijing and Shanghai。Cultural institutions are more globalized due to their operations and perspectives,We are more familiar with cooperation。

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

Brighton Centre for Contemporary ArtsVisual Identity and Typeface


website design and development c ompany in london(website design and development c ompany in london)Brighton Centre for Contemporary Arts 网站

Design360°:

Can you choose a specific introduction to your public domain project??What impact does design have on the public realm in the project?How did you advance in design after researching and learning in the project??

(website design and development c ompany in london)Twelve:

(website design and development c ompany in london)Public domain type projects are more than just graphic design itself,Involves more learning about the social context of each project and its own impact on the public sphere,We work for the National Trust's Neues House in Wales(Plas Newydd)The design of the conservation projects carried out can illustrate this。

The National Trust is a national conservation charity,Take care of more than 200 important historic mansions、Natural attractions and gardens, etc.;Neues House was built in1470年,Later became the residence of the Marquis of Anglesey。The requirements of the project were during the restoration process of the mansion over several years,through exhibition and graphic design,Let the audience understand the past of cultural relic restoration work,present and future:From asbestos removal to plumbing installation、From mural restoration to human stories。in the process of research,We found Architect Goode in the archives・Drawing text by Hartrundel in the thirties,This design is similar to the design principle of modern computer-aided plotter lettering。Combining traditional and modern drafting methods,We designed a set of two fonts,For printing and construction use。We also based on the 100 km/h wind speed in the nearby Menai Strait and the corrosion of the coastal marine climate,Double-layer aluminium structure designed with architect partner、Colored Outdoor Signage,Coordinate with information on related restoration projects。at the same time,we alsoand documentary director、composer、Dancers, etc.,Designed and produced multimedia presentations and surround sound installations,to interpret the relationship between picture and architecture。

The project was a huge success in the UK,Attracts more visitors than usual,Informing the public about the cost of the state's restoration of cultural relics、Process and resource consumption in it,Discuss this process and other social costs(Poor people、housing crisis and more)a balanced relationship。

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

website design and development c ompany in london

Neues House(Plas Newydd)Conservation Project Exhibition Visual

Design360°:

(website design and development c ompany in london)in customer demand、The process of communicating and collaborating with,and the face of the market,What is the difference in China??What is the features of their respective geographies?

Twelve:

In recent years, we have also begun to try to do business projects from China.,From large national planning project,Small personal entrepreneurial project,We have participated and feel very interesting.。China's business project seems to face more dynamic、A more competitive market,So we discoverDesign on the one hand to allow very radical attempts,Forming differences with competitors;On the other hand, it is necessary to make the design conform to strict business logic and regulations.,Because sales channels and marketing methods are very mature and unified。

on the contrary,Our business project in the UK,There are no such requirements for these two markets.。So we areCan do it on design“suitable”Don't take too much about competitors' practice,The entire project is not too much to meet a set of business logic,This is because the market allows other marketing and way of operation,And the audience in the market is also very diverse。Of course, this is only a limited work experience in China's business sector.。Due to the market and working methods,At present, we are mainly engaged in more service design.,Learn this area in the direction of the customer,I hope that we can have our deep participation projects and works as soon as possible.。We also hope that there are more projects in the business field in the next few years.,Ability to bring our sensitivity to social culture to business design。

website design and development c ompany in london

website design and development c ompany in london(website design and development c ompany in london)

website design and development c ompany in london

website design and development c ompany in london

FergoteRaven HImage and release visual

Established by two Chinese in London10年、At the same time, consult the UK and China Project,And half of digital developersTwelve,No matter where all is a special existence。On the basis of graphic design and digital development thinking,TwelveStudio uses their research and analysis in working methods,By building with buildings、Deep cooperation in different fields such as art expands learning and understanding society,The keen perceived feedback will be given in the commercial project.,Impact public domain in organic way。

website design and development c ompany in london(website design and development c ompany in london)

website design and development c ompany in london

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